TROLLBUNDET
BRANDING
Trollbundet is a small clothing boutique that designs and customises exclusive wedding dresses, party dresses and christening dresses.
This client wanted a design that expressed femininity, adventurousness and reliability, and gave me lots of inspirational material to work with.
I wanted the typography to express the traditional aspects of the craft, and in my hunt for the right typeface I took inspiration from old fairytale books. I found a serif typeface with long elegant lines that I customised to fit the brand. I designed the characteristic T myself to be used as a secondary logo mark to be used on clothing-tags. The bird and floral accents added to the feminine fairytale look, and was also used for accents to the business card.