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TROLLBUNDET

BRANDING

Trollbundet is a small clothing boutique that designs and customises exclusive wedding dresses, party dresses and christening dresses.

This client wanted a design that expressed femininity, adventurousness and reliability, and gave me lots of inspirational material to work with.

I wanted the typography to express the traditional aspects of the craft, and in my hunt for the right typeface I took inspiration from old fairytale books. I found a serif typeface with long elegant lines that I customised to fit the brand. I designed the characteristic T myself to be used as a secondary logo mark to be used on clothing-tags. The bird and floral accents added to the feminine fairytale look, and was also used for accents to the business card.

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