BRANDING PROJECT
Lekestue
Lekestue is a small gem of a children’s store at the top of Grunerløkka. Here, you’ll find toys and furniture for children’s rooms. Creating a home with children and space for creative play doesn’t have to compromise on aesthetics.
The client wanted something fun and different, but it was important that the identity was linked to their other store,
@HOME Interior.
SOLUTION:
The owner of this shop wanted something quirky and fun, but related to their other shop @HOME Interiør. For that reason i decided to keep the house from that logo and incorporate it into this one.
The inspiration was drawn from old Norwegian children’s TV, especially a show called “Portveien 2,” which featured a giraffe as a mascot. I developed a pattern from the giraffe spots that could be used as design assets for posters, marketing materials and window decals.
Year: 2018