@HOME

Re-branding of local interior and furniture store in Oslo. Established in 2006, this independent store has its main focus on sofas and furniture in a Scandinavian style.

Existing design was done in-house by a tech-savvy employee, and the logo was a font that the owner liked. For the redesign i was instructed to not sway too far away from the original design, as the owner was worried they would lose brand recognition after having had the same logo for 10 years. The client wanted a fun and quirky aesthetic, to differentiate from the clean and somewhat monotone look of competitors like Bolia etc.

SOLUTION:

I made changes to the existing font by removing the serifs on the feet and arms to move away from the Asian aesthetic from the original typography. I then decided to merge the @ symbol with a house to symbolise a home and to give the logo a distinctive character that could work on its own. Finally, I chose a turquoise colour palette that better suited the new aesthetic.

Website

Year: 2017