BRANDING PROJECT
@HOME
Re-branding of local interior and furniture store in Oslo. Established in 2006, this independent store has its main focus on sofas and furniture in a Scandinavian style.
Existing design was done in-house by a tech-savvy employee, and the logo was a font that the owner liked. For the redesign I was instructed to not sway too far away from the original design, as the owner was worried they would lose brand recognition after having had the same logo for 10 years. The owner wanted a fun and quirky aesthetic, to differentiate from the clean and somewhat monotone look of competitors like Bolia etc.
Solution
I modified the existing font by removing the serifs to move away from the original typography’s Asian aesthetic. I wanted to give the new branding a fresh and scandinavian feel, while still giving homage to the original logo. To give the logo a unique and recognisable character, I combined the @ symbol with a house to represent a sense of home.
I introduced a turquoise colour palette and modern typography that better complemented the refreshed visual identity. I also introduced slightly tilted boxes that would be used as design elements in all promotional materials.
Client
@HOME Interiør
Year
2017
Redesigned @Home logo
Old @Home logo
Old vs new branding material
New branding material
New brochure design
New brochure design