BRANDING PROJECT

Lekestue

Lekestue is a small gem of a children’s store at the top of Grunerløkka. Here, you’ll find toys and furniture for children’s rooms. Creating a home with children and space for creative play doesn’t have to compromise on aesthetics. 

The client wanted something fun and different, but it was important that the identity was linked to their other store,
@HOME Interior. 

Website

Solution

The owner of this shop wanted something quirky and fun, but related to their other shop @HOME Interiør. For that reason I decided to keep the house from the logo and incorporate it into this new design.

The branding was inspired by classic Norwegian children’s television—particularly the show Portveien 2 which featured a giraffe mascot—to evoke a nostalgic, playful atmosphere. To add to the branding I developed a pattern derived from the giraffe spots that would be used as design assets for posters, marketing materials and window decals.

Client
Lekestue

Year
2018

The logo for Lekestue that features a orange icon of angiraffe inside of the outline of a house, with a orange giraffe-spotted pattern on either corner of the frame
A mockup for the Lekestue brand, fraturing a promotional poster, an envelope, a business card, a macbook laptop and a promotional flyer. against a green backdrop.
The thre versions of the Lekestue logo. One in colour with an orange icon and black and orange text, one all black icon and text, and one all white icon and text agains a grey background.
A mockup of two posters displaying use of the pattern design. One has an orange theme, the other has a green and orange theme.
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Lille Lykke
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