BRANDING PROJECT

Trollbundet

Trollbundet is a small clothing store that designs and customizes exclusive wedding dresses, evening gowns, and christening gowns. This client wanted a design that expressed femininity, adventure, and reliability, and provided me with a lot of inspiring material to work with.

Solution

I wanted the typography to express the traditional aspects of the craft, and in my hunt for the right typeface I took inspiration from old fairytale books. I found a serif typeface with long elegant lines that I customised to fit the brand. I designed the characteristic T myself to be used as a secondary logo mark to be used on clothing-tags. The bird and floral accents added to the feminine fairytale look, and was also used for accents to the business card.