BRANDING PROJECT

Angler

The client wanted branding for a new sport fishing store and online shop, where it was important to emphasise that they focused on line fishing. The store should be delicate, inviting, welcoming, moderately rustic, and cosy. A place you’d want to visit to spend time, get inspired by impressions and stories.

Solution

I chose to go for a vintage emblem featuring a jumping cod, which gave the design an urban touch while also conveying movement. The fishing rods behind the emblem represent the two main types of reels used in sport fishing – the fly reel and the spinning reel.

I designed the logo in two versions - one with the emblem and one as a wordmark.

Client
Angler

Year
2016

White angler emblem logo with fish, hook, and fishing gear against a blue background.
Angler online shop homepage design with fishing logo.
Shop sign design for Angler brand with fish and rods.
Fishing brand identity set with letterhead and business cards.
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