BRANDING PROJECT

The Beer

Branding for fictional bar and bistro.

The Beer is a rustic restaurant with solid wooden interiors inspired by Scandinavian design. Its cozy, yet airy and the natural materials create a warm and welcoming atmosphere — the kind of place where you meet friends for a drink or enjoy a relaxed meal in comfort.

Solution

The name is a playful word fusion of bear and deer, forming the mythical creature “The Beer.” To capture this whimsical identity, the logo was given a vintage look inspired by 1930s–1940s tourist posters, evoking both nostalgia and charm.

Seasonality plays an important role in the dining experience. Each seasonal menu is introduced with its own custom cover design, reflecting the time of year. The menu folder is made out of solid wood with the logo laser engraved to the cover, and with rustic leather bindings the seasonal menu can easily be swapped out.

The woodland theme, featuring birch tree silhouettes, ties the menus to the Scandinavian interior. This motif also extends into the space itself, appearing on wallpaper in a warm grey colour theme.

Client
Student project

Year
2010

The Beer Bar & Bistro logo with bear and antlers.
Closeup of the Beer Bar & Bistro engraved wooden menu cover.
The Beer Bar & Bistro engraved wooden menu cover.
The Beer Bar & Bistro printed menu pages in wooden cover.
The Beer summer menu in wooden holder.
Restaurant menu design series for summer, autumn, winter, spring.
The Beer Bar & Bistro printed business card mockup.
The Beer Bar & Bistro printed coaster mockup.
Wooden The Beer Bar & Bistro sign design.
The Beer restaurant interior with light grey birch forrest wallpaper.
Previous

Airbnb Booklet
Next

Summit