A concept for a property development company that builds modern apartment complexes targeted at young professionals. Their mission is to ensure that all projects are unique, creative, with vibrant and growing communities.
My concept is derived from the community aspect of the building complexes.
- A group of people living together in one place, esp. one practicing common ownership
The chosen typefaces and colours reflect the contemporary taste of the young professionals, and the layered gradients reflect the variety of what the company offers.
This concept was however rejected as my approach wasn't quite corporate enough. It's a bit unfortunate because I really felt this was a strong one.
But as they say; you win some, you lose some.